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NTT Europe Online says it has created a tailor-made hosting and content delivery platform for the site that can cope with huge spikes in Web traffic generated from MINI's marketing campaigns, which went into overdrive with the launch of the brand new models in April 2007 where the site saw approximately 19,000 hits and 118,000 page views a day.
Together with brand agency LIDA, NTT Europe Online uses its scalable Smart Content Delivery service to support MINI's online marketing campaigns. The solution grabs network resource from parent company NTT Communications' global infrastructure, routing traffic through cache servers to balance the load and ensure optimum performance at times of peak demand.
"Businesses are becoming increasingly aware of the importance of replicating their bricks and mortar customer brand experience online. Huge investment is made in creating a brand and companies simply can't afford to let their brand and customers down through poor online service," Damian Skendrovic, regional director of NTT Europe Online. "Our team has worked with our key partner LIDA for over two years creating the perfect combination of hosting, network, design and brand expertise to deliver the results MINI demands."
NTT Europe Online also recently began offering Microsoft SaaS On-Ramp pricing for Software as a Service customers in NTT Europe Online's SaaS incubation centers throughout Europe. NTT Europe Online says it has created a tailor-made hosting and content delivery platform for the site that can cope with huge spikes in Web traffic generated from MINI's marketing campaigns, which went into overdrive with the launch of the brand new models in April 2007 where the site saw approximately 19,000 hits and 118,000 page views a day.
Together with brand agency LIDA, NTT Europe Online uses its scalable Smart Content Delivery service to support MINI's online marketing campaigns. The solution grabs network resource from parent company NTT Communications' global infrastructure, routing traffic through cache servers to balance the load and ensure optimum performance at times of peak demand.
"Businesses are becoming increasingly aware of the importance of replicating their bricks and mortar customer brand experience online. Huge investment is made in creating a brand and companies simply can't afford to let their brand and customers down through poor online service," Damian Skendrovic, regional director of NTT Europe Online. "Our team has worked with our key partner LIDA for over two years creating the perfect combination of hosting, network, design and brand expertise to deliver the results MINI demands."
NTT Europe Online also recently began offering Microsoft SaaS On-Ramp pricing for Software as a Service customers in NTT Europe Online's SaaS incubation centers throughout Europe.
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