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Madison, Wisconsin - (Cheap Web Hosting Directory) - January 3, 2007 - Website hosting and domain registrar company, GoDaddy.com, has enlisted Shine Advertising Co., as its advertising agency of record. Shine will be responsible for strategic planning, traditional advertising, web development, and viral marketing. Annual spending was not disclosed.
Following a two-month review that included both New York and Los Angeles locations of Shine, Bob Parsons, CEO and Founder of GoDaddy.com remarked, ''We wanted to team up with an agency that understands the Go Daddy mentality and our way of doing business. Shine got us from the word 'go,' and brought bold, fresh new ideas to our brand, which has always been known for being nothing but bold and fresh.''
Initial work from Shine will include new television spots for Super Bowl XLI, including the ''extended uncut Internet-only versions'' for which Go Daddy has gained notoriety in the past few years. In addition, new interactive components are being prepared to work in concert with the new Super Bowl creative. Following in the Go Daddy tradition, the campaign is expected to be fun, sexy, and slightly inappropriate -- in other words, 'GoDaddy-esque.'''
Curt Hanke, Co-founder and Account Director at Shine added, ''It's extremely exciting to be able to work on such an outstanding brand. As a rapidly growing agency, we're always looking for brands and, more importantly, marketers who believe in the power of their brand and are looking for an agency to help them unleash its true potential. Go Daddy exemplifies a brand that 'gets it,' and is willing to innovate and take risks to help fuel the growth of their brand, and in turn, their business.''
Shine Advertising Co., headquartered in Madison, Wis., helps build both up-and-coming and established brands such as Harley-Davidson Motorcycle Co., Peachtree Doors and Windows, Umi Children's Shoes, Veridian Homes and Kaplan, Inc. A full-service, privately held firm, Shine is dedicated to building passion between people and brands and holds truth, honesty and integrity as its core values.
Go Daddy is a leading provider of services developed to enable individuals and businesses to establish, maintain and evolve an online presence. Go Daddy provides a variety of domain name registration and web site hosting services, as well as a broad array of on-demand and other services. The Go Daddy Group is the world's largest domain name registrar, with approximately 14.6 million domain names under management as of June 30, 2006 and North America's largest shared web site hosting provider. During the final six months of 2005, The Go Daddy Group registered approximately one-third of all domain names registered in the top five generic top-level domains, or gTLDs, including .com, .net, .org, .biz and .info.
To learn more about Shine, please visit: www.shinenorth.com.
For more information about Go Daddy, please visit: www.godaddy.com.
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