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website hosting Interviews
    Host My Site’s Lou Honick On The Meaning Of ‘Customer-focused’

CWH: "What makes your customers so loyal to your brand?"
Lou: "In today’s rapidly changing, and often unreliable, Web hosting market, we have always believed that the old school methodology of “the customer is always right” would be the key to our success. Today, Hostmysite.com has grown to be a worldwide leader in customer-focused hosting solutions by gearing our entire operation to constantly provide outstanding customer service at an affordable cost. This has allowed us to back up our aggressive new customer acquisition on the front end with very high customer retention on the back end. I guess you could simply say that being customer-focused means always keeping the customer satisfied."

CWH: "What are some specific things that you are doing to enhance the customer experience at HostMySite.com?"
Lou: "We know that it is impossible to stay an industry leader without continually reinventing your service to be better than the best. To better meet the new and growing needs that have been surfacing, we have been reinvesting a great deal of resources and energy into broadening the scope of our support infrastructure as well as our Network Operations Center. Not satisfied with being first rate, we are adding additional features and processes that will allow us to exceed our customers’ expectations at every turn. We already provide 24-hour immediate phone, chat, and email support, and we have taken that, and gone several steps further by growing our company from the inside as well as from the outside."

CWH: "Can you be more specific about what you mean by that?"
Lou: "Let me put it this way – we have added a great many very talented individuals to our staff including new senior support, infrastructure, sales, and strategic planning management. Between them, our new human assets bring more than 50 years of experience to our business. In an industry as young as ours, that’s some major firepower! This has resulted in a huge number of immediate positive changes in our systems and the ways in which we handle each and every customer relationship."

CWH: "Are there any other tangible changes you can tell us about?"
Lou: "Yes, our customers can look forward to better redundancy in connectivity, and power including the addition of more DS3 lines, and diesel generator backup capability. We have expanded our dedicated server market, and are now offering fully managed dedicated servers with optional control panels, increased features and added support. We have also rolled out a complete new Linux hosting platform called Smarterlinux.com that we are extremely proud of."

CWH: "That sounds interesting. Can you tell us more about Smarterlinux.com?"
Lou: "Smarterlinux.com offers a great many features – too many to discuss here – at a cost that is even lower than our Windows plans. All of the details are available at our new Linux site, Smarterlinux.com. To back that offering, we have made a huge commitment and tripled our Linux engineers."

CWH: "Sounds great but does this growth mean that we might start to see your rates increase?"
Lou: "Absolutely not – all that we have been doing to improve Hostmysite.com has been done without passing on new costs to the customer. We are simply finding more things to offer, rather than increase our costs. Our pricing structure is the same, yet we offer more in terms of features, and service. Anyone that was already working with us is now happily reaping the rewards and new customers are getting more than they expected. Resellers, and developers especially are really seeing the benefits all of our hard work."

CWH: "So your focus will continue to be customer-focused hosting?"
Lou: "You bet! That’s what got us to the dance and we’re not about to change now. Absolutely everything that we are doing is bigger and better than ever before, yet we have been able to maintain the same great 24/7 customer-focused support we’re known for. In an industry that is seeing companies bought out, and hover on the verge of bankruptcy, Hostmysite.com is absolutely thriving!"
To get more information on Linux solutions, please visit www.smarterlinux.com

For more information on Host My Site please visit www.hostmysite.com. To get more information on Linux solutions, please visit www.smarterlinux.com

Read other interviews



Aplus.Net Steps up Software-as-a-Service Development.
An interview with CLARKE CAINES, Senior Vice President of Worldwide Sales for Aplus.Net
Consumers are getting more and more frustrated with current software deployment cycles. These lengthy, resource-heavy cycles are really no longer geared to today’s consumer, who has at his or her fingertips literally a world of companies to choose from. That ups the ante for competition, and makes innovating and streamlining a necessity...

Ensim’s Mike Wu On The Highly Anticipated Release Of Ensim Power Tools
Ensim Power Tools is the industry's first secure, automated solution for deploying today's most popular interactive Web applications. Power Tools enables HSP’s to create and offer tiered hosting plans that will increase their revenue potential while controlling support costs...

Nexpoint Technologies’ Tom Honec On What’s New For Small Business
Since Nexpoint has made some pretty substantial changes to ensure customers the fastest network for their web sites. We’ve doubled our staff and our call center facility allowing our customer service representatives to handle a much higher call volume and handle them more quickly. With our recent growth, we’ve added additional network capacity and upgraded equipment to support multiple gigabits of throughput. Additionally, with our recent partnership with Ensim Corporation, our dedicated servers offer a full suite of control panel software including four tiers of control panels....

Host My Site’s Lou Honick On The Meaning Of ‘Customer-focused’
In today’s rapidly changing, and often unreliable, Web hosting market, we have always believed that the old school methodology of “the customer is always right” would be the key to our success. Today, Hostmysite.com has grown to be a worldwide leader in customer-focused hosting solutions by gearing our entire operation to constantly provide outstanding customer service at an affordable cost...

Hostway’s Michael DelCiello On The New Hostway Agent Program
Recently we announced the launch of our new and improved Hostway Agent Program. One of three reseller programs that Hostway offers, the new Agent Program enables Web design firms, system integrators, IT firms, and various other companies to offer co-branded Web hosting services through Hostway. What makes this program so attractive is that agents are now commissioned on revenue rather than number of orders....

Interland’s VP of Channel Sales & Marketing, Tiffani Bova On The Business Catalyst Bonus
Interland has implemented a powerful new bonus program to invest in the success of its reseller partners. It’s called the Business Catalyst Bonus, which grants cash bonuses of up to $12,500 per month....

Way2Host’s Director of Marketing, William Hartford on “Individual Hosting”
Alxhost, a leading provider of hosting solutions, has changed its name and focus and is now Way2Host. As Alxhost, we were known as the hosting arm of Alxnet Tools. Alxnet Tools offers customers the ability to add functionality to their web sites through tools like a Guestbook, Forum, Poll, and much more. Alxhost offered value-added hosting services to both businesses and individuals. As competition in the hosting industry heightens, hosting providers must re-align their focus to target new untapped customers. Thus, the birth of Way2Host. Way2Host re-focuses Alxhost’s target market to individuals capturing an unmet need for value-added individual hosting. Whether you are a home business or a parent creating a site for your family, Way2Host caters to you!...

DellHost’s General Manager, Mike Arterbury On Stabilizing your Website in an unstable economy.
Well, you really have to go back a couple of years to fully understand how we got where we are now. As we are all very much aware, the economy has been through some pretty sharp turns. The Web hosting business as a whole has directly seen the implications. Between 1999 and 2000, the web hosting market tripled, reflecting very clearly dotcom and telecom market plays. Dotcom's envisioned the Internet as the future of business and touted a world where brick and mortar would soon play a secondary role. Massive investment in e-businesses also prompted traditional brick and mortar companies to adopt online components in their business models....

Affinity’s COO, Jim Collins On Offering The Right Brand For Any Small- to Medium-sized Business.
Driven by a customer-centric philosophy, Affinity provides hosting solutions through both premium and discount brands. Our multi-brand approach is an advantage for the customer, offering each SMB the specialized hosting service to fit their needs. Our premium brands include ValueWeb, SiteHosting and SkyNetWEB. Premium brands are set-up for customers looking for those added features and extra support. Discount brands HostSave and WinSave offer tech-savvy SMB’s the exact features they require to run their businesses at a competitive price point.

Affinity has been pursuing a multi-brand strategy with great success since inception. This approach is very different in the industry and allows us to offer our customers solutions for their specialized needs....


Invotion’s Janine Minton On The Real Value Of A Web Host.
At Invotion, we understand that web hosting is more than just providing our clients with the location and connectivity necessary to secure their presence on the Internet. Web hosting is also providing our clients with the additional services, expertise and support they need to make their websites successful. From start to finish, the technicians at Invotion will be here to help our clients get their sites up and running professionally....

Rackspace Managed Hosting’s Graham Weston on Milestones and Red Herring’s Top 100 Companies Most Likely to Change the World.
As Web sites have become more complex and as the amount of e-commerce on the Internet has grown, maintaining the Internet infrastructure behind Web servers has become increasingly important. Businesses have realized that neither colocation nor virtual Web hosting provide the level of service necessary in today's Internet economy.

Rackspace Managed Hosting has filled the void so that businesses can concentrate on the applications that run their business while we focus on ensuring maximum uptime, security, performance and maintenance for those applications....


Nexpoint Technologies’ Tom Honec on Linux® hosting
Nexpoint is leading the way in providing fully scalable solutions to businesses. From shared and virtual hosting to a fully dedicated solution Nexpoint is behind your business from the start. Our trained team of web developers specialize in ASP, PHP, PERL, Cold Fusion®, HTML, DHTML, and XML to put your Web identity on the road to success. We originally began in January, 1996 as a small web design agency. We experienced firsthand the ups and downs to shared hosting. Reviewing the problems in the industry, we knew there was a way Nexpoint could help. So with a dedicated staff and an understanding of what was right, we set out to make a difference. Reflecting on how hosting is often handled these days, Nexpoint has always been about keeping the small town touch. Our company is driven by the belief that strong customer advocacy will be the key to succeeding on the Internet today. Each customer should feel good when they have a need or a problem – knowing it will be handled by an expertly trained Nexpoint representative in quick and efficient manner....

Hostway's John Lee on Managed Hosting
Our customers' responses to our focus on hosting solutions for small to medium size businesses have been tremendous, propelling Hostway to become one of the largest, fastest growing (in terms of both revenue and profit) hosting providers for small to medium size businesses. We have been working diligently to expand our managed hosting concept to dedicated servers. The culmination of this company-wide effort is our Advantage line, our all new managed dedicated server platform for Linux and Windows2000 operating systems....

C I Host’s Christopher Faulkner on E-commerce
C I Host (www.cihost.com), is a Web hosting and Internet solutions provider, domain name registrar (DNR) and application service provider (ASP) serving more than 149,000 individual consumers and businesses in 176 countries worldwide....

Host My Site’s Lou Honick on Cold Fusion
HostMySite.com has been providing quality shared and dedicated hosting services for four years. From the very beginning, we have differentiated ourselves from our competitors by maintaining a very strong customer focus. Over the past year our company has experienced tremendous growth while still maintaining our original vision of customer service. We plan to expand our services aggressively over the next year without making any compromises on our commitment to our customers....

Host Depot's Mark Erskine on Choosing a Hosting Company
Whether you are building a personal web site with family pictures, or adding a global web presence to your bricks and mortar business, choosing the right company to host your web site is an important decision. There are as many web site hosting companies to choose from today, as there is technical jargon to describe the services they offer. While price is always a consideration, it is important to know that you can count on your host to provide reliable service, the features you need and responsive support services to answer your questions. At Host Depot, we make customer service and satisfaction our number one priority....



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